LOCAL SEO: FIND YOURSELF AHEAD OF YOUR COMPETITORS IN YOUR CITY.
Local SEO means being found by search engines on the basis of the location where we operate. Local SEO therefore means being indexed for a specific city, country or region.
In order to be found more easily in your browser, Google provides My Business.
When we are in the presence of a company operating mainly at a local level, it is an excellent web marketing strategy to make the site visible at the geographical location of Google Maps. After entering a search query in the search engine, in particular if the keyword is accompanied to a location (e.g. Pizzeria Milan), the user receives as a result a page with the “7-pack” of My Business, i.e. the results of Google Maps maps from the letter “A” (most relevant result) to “G” (least significant result). Entering Google My Business is an advantage for activities that fall within geographical boundaries.
Google will give priority to the results located in the city centre and central locations where “A” indicates activity in the city centre ,up to the letter “G” which indicates the last of the 7 relevant results.
Unfortunately, not everyone can advertise with a centrally located company, because very often small and medium-sized companies prefer industrial areas or areas that are easily accessible from the highway.
How is it possible to be geolocalized if our activity is not central?
THE ANSWER IS SIMPLE: It is necessary to plan a local SEO strategy, also called SEO localization. It is advisable to have the company profile on Google, so that if the Google localization does not work, because the company may not be in the city center, the experts from Mondial Marketing can help.
THE LOCAL SEO IS A TOOL THAT OPTIMIZES WEB CONTENT FOR GEO-LOCALIZATION.
It is necessary to integrate the Google SEO localization, because often a company located in a country near a Grade City has more advantages to appear in the search for the largest location or the provincial capital. In this way, the competition takes place in several places, Google Geo localizes the activity on the basis of the real address and the local SEO experts from Mondial Marketing open up the websites on the basis of the chosen reference city.
The possibility of positioning yourself with My Business or thanks to geo-localization is strategically very important. This requires a lot of work, but don’t forget that such a strategy is very profitable in terms of conversions, just like social media marketing campaigns or paid advertising campaigns.
