DIGITAL PUBLIC RELATIONS: PR-WORK ON THE INTERNET
Digital Public Relations are the 2.0 developments in PR. What does it mean to deal with the digital public relations of a company?
The purpose of Online Public Relations (DPR) is to ensure that the web speaks of the company (or product) that is represented.
In practice, we mainly work with Social Media ,which have now replaced the usual advertising.
Advertise and manage events, write press releases, respond to user comments, and try to maintain the company’s reputation.
This is the PR sector that has evolved and adapted to the new rules of the web. The work with online public relations is not quite the same as the “analogue” way, especially since it is about managing a much larger audience. This is a double-edged sword: the social media user has the opportunity to write anything and express his thoughts freely, so be careful and get help from experts in the field.
DIPLOMACY, COMPETENCE AND WEB MARKETING STRATEGIES ARE THE SPECIALTIES OF DIGITAL PR
Over the years, we at Mondial Marketing have searched and found the right formula for managing social media users.
The management of digital public relations means:
– Supporting the reputation of the client
– Organizing events
– Supporting customers in finding their own identity on the web
– Maintaining and improving online reputation
– Responding in the right tone to an unpleasant comment.
– Managing events
– Creating word-of-mouth advertising
The role of PR has changed dramatically, it’s not just about maintaining relationships with the media and creating press releases, as it was until a decade ago. Digital PR retains its old role and complements it with marketing, social media and research content.
Today we have the opportunity to spread a message quickly and address a specific target group:
Digital PR can use social media, blogs and reviews, share them with web users and create a dialogue, a real connection.